Stuart Weitzman
In my position as Digital Designer, I was one of two people on our small but mighty digital design team. Because there were only two of us, I touched almost everything that SW put out into the world, including all homepage designs, out of home placements, email marketing, paid social, and art direction. I was brought on to help elevate the brand’s visual identity - see below for some of my favorite examples.
360 Campaign Design
For the Kim Kardashian campaign, I crafted a stunning, modern, and bold homepage that not only grabs attention but also engages visitors from the moment they arrive. The design features clean lines, striking visuals, and a balanced color palette that reflects the brand's identity. Key elements include intuitive navigation, dynamic imagery, and thoughtfully placed calls-to-action, all working together to guide users effortlessly through the site.
Every detail, from typography to layout, is meticulously curated to create a cohesive and visually appealing interface. This design doesn't just look good—it performs, turning visitors into loyal customers and making a lasting impact.
As I owned all email designs at SW, I was tasked with creating a system of emails for this campaign that not only showed Kim, but showcased the shoe in a luxurious way.
For SW’s most recent campaign launch, I was in charge of all out of home placements throughout NYC, LA, London, and Milan. The execution of this took not only creativity, but also a knowledge of physical conception.
As the owner of all email designs, I was tasked with creating new designs that embodied a sense of sophistication, while also being fashionably playful, as the emails before I was hired were fairly simple and boring. Please scroll through to see how I elevated the brand’s emails to have visual excitement, which have drastically increased the customer’s click through rate.
Branded Email Design
As a part of the brand’s desire to heighten the luxurious feeling in their visual identity, I also worked to create new templates for our paid social, seen below.
Paid Social Design
As the Digital Designer, I also art direct on editorial still shoots, where I style the shoes in order to create a compelling shot that I ultimately use in my designs. My goal with the styling below is to make the shoes look so elegant, that they act as a work of art.
Art Direction
