Harper Coats

While designing at X Agency I had the privilege of working with our new client Harper Coats, a sustainable fashion outerwear company, who wanted to start implementing email marketing. As the lead designer on these emails, I spoke with the client about brand positioning and wanting to fill the gap between luxury and accessibility in the world of fashion. This idea was thought through in my designs by using the images, typography, color, and layout to keep the emails looking both sleek and fun. Below is the Welcome Series that I created using those design elements to excite new subscribers and create a drive to buy the new line of coats.